Strengths

- SMEs in Europe comprises of about 23M€ investment market that account for 99% of all businesses and represent 2/3^rd of the total employment (Renaud, 2008)

Opportunities

- Easily adopt OI strategies such as inward and outward licensing and joint ventures (Cervantes, 2009)

Weaknesses

- Lack in managerial and technical skills (Tilley & Tonge, 2003)

Threats

- Multiple innovation channels are counterproductive (Nählinder, 2005)